|
The Author
Most people don't have the guts to tell anyone considering buying into a national real estate franchise that it's a stupid idea. Bart makes no reservation and points out that none of national real estate franchises is changing with today's online business model. Many national real estate franchises give crappy website templates to their franchisees that look like they were paddled out on the same word processor that 15,000 other broker agents have. Not one national real estate franchise cares about making an individual broker top dog when it comes to being visible on line. They only care about you making the 7% royalty payment.
Getting Location, Location, Location for your real estate website is the single most important issue facing REALTORS today. It's a matter of pure survival as 92% of next time homebuyers never go past page one of Google when they go searching for a new home. Getting a built from scratch, SEO friendly website has to be job #1 with REALTORS -- otherwise they too will fold their business just like AllPro Realty did in October 2008 when they shut down all 22 of their Utah offices.
Bart's work in real estate search engine optimization (SEO) has landed him with rave reviews in Business Week. When it comes to getting visibility, Bart's work on other sticky websites such as ComcastMustDie.com has landed attention on Good Morning America, The Wall Street Journal and Nightline.
A former executive product marketing manager at Eastman Kodak, and a former real estate sales and marketing Rock Star, Bart today makes his home in Colorado Springs along with his wife Tanya. Bart is a founder and Chief Marketing Officer of Voyager International -- an Internet marketing and digital advertising agency in North America that caters exclusively to real estate brokers. Bart has been a featured motivational speaker on the subjects of Real Estate Marketing and SEO for REALTORS at Inman Connect and the REALTOR Expo. His voice talent has been used for TV commercials including American Airlines. Bart is the author of The Real Estate Technology Survival Guide, and The Problems with Real Estate Search... Getting Found. Bart is currently working on his 3rd book, Real Estate Warriors, which will chronicle the success and failures of several real estate brokerages including Santa Fe Properties, AllPro Realty and Coldwell Banker's Hunt Kennedy Group.
Bart's speaking schedule for 2010 is filling up fast. To schedule Bart for an appearance for your MLS organization, trade show or other corporate event, please click here and contact us.
|
